Event Organisers

Suggestions for Increasing Online Registration

Tip #1: Web Site

Publicise your Web site address on all print materials. Your Web site should be the focal point for
all advertisement, marketing, and communication to potential registrants.

• Make it user friendly
• Provide clear links to online registration
• Use online registration Web buttons
• List online registration link on homepage as well as the registration page
• Update the Web site with all new and exciting information

Tip #2: Web Button

The use of one of these Web buttons is a quick, convenient way to capture the registrant’s
attention.

The Web buttons should link directly to your online registration form.

• Draws attention to online registration
• Creates a direct link to registration
• Makes it easier to find than offline entry form
• Put the Web button in multiple places
  

Tip #3: Online Registration First

Listing online registration first makes it the primary means for registration and validates the
importance of the registration method.

• Saves time
• Data is inputted automatically
• Shows people it is the primary means of registration
• Targets the registrants at the point-of-interest

Tip #4: Email Collection

Email is the key to a successful online registration campaign so gather email addresses at every
opportunity. Ask for email on all forms and drive people online with surveys and e-newsletters.

• Great way to contact participants year after year
• Free form of communication
• Helps you grow your email database creating a larger pool of potential participants
• Catches people at the point of interest so they can take immediate action
• Capitalises on viral marketing so people can forward information onto friends and family
• Multiplies access to your event

Tip #5: Advertising

Integrating online registration into your advertising campaign will help spread the word and drive
online registrations.

• Promote event Web site on all materials
• Mention online registration as a an option on all print materials
• Encourage people to visit your Web site
• Create a mature broadcast email campaign
• Make email a mandatory field
  

Tip #6: Voice mail

Reference your web site and/or Active.com on voice mail recordings for access to event
information and online registration.

Tip #7: Press release

Include online registration information and Active.com reference on your event press
releases that are distributed to your local media.

Tip #8: Offer a discount

Promote an online registration discount if they register online by a specific
date.

Tip #9: Exclusive Online Registration

We have dozens of event directors who only take online registration.