We’re excited to announce that Dow Live Earth Run for Water has chosen to team up with Active and use our event management software to power their events.  Live Earth will launch a series of 6km runs/walks that will take place over a 24 hours period, span multiple continents and raise money and awareness for global water shortages  (6km is the average distance many women and children walk every day to secure water).  The events will take place on Earth Day, April 18, 2010.

Active will provide secure online registration to Live Earth registrants and participants will have access to Active’s popular ActiveTrainer platform which is designed to help individuals create customised training plans to help reach personal fitness goals.  In addition, participants will be using online fundraising tools that will allow individuals to create personalized fundraising pages and send donations directly to charities benefitting water challenges worldwide.

For more information about the Run for Water and how you can register for an event in your area, visit www.liveearth.org.