In this Section
What is Active Network? Active Network is a technology and media company that helps millions of people find and register for things to do and helps organisations increase participation in their events and activities. |
10 Easy Ways to Increase Event Revenue
1.
| Set an annual registration goal, and create a deliberate marketing plan to ensure your success.
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2.
| If you don't have an event website - build one! Web marketing is essential in today's events industry.
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3.
| Send an e-mail announcing online registration and event information. Include a direct link to online registration.
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4.
| Send an e-mail a few days before registration costs increase, and include a link to the registration site.
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5.
| Send an e-mail a week before online registration closes, and include a link to online registration.
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6.
| On all email communications encourage the recipient to forward it to a friend.
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7.
| Include online registration information on an event press releases distributed to your local media.
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8.
| Consider adding online fundraising or merchandise sales to your online registration form.
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9.
| Extend online registration until just before the event date, since no data entry is required.
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10.
| Open online registration for next year’s event as soon as this year’s event is over.
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