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THE FORUM FOR EVENT ORGANISERS -
Q4 EDITION
Welcome to the Q4 edition of The Forum, Active's quarterly newsletter dedicated to event organisers like you. Our goal is to provide you with useful information and we hope you enjoy it.
In This Issue:
Web Buttons
Everyday Hero
Surrey Cycle Racing League
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PRODUCT TIP - USE a web button to increase entries
Did you know that web buttons have proven to increase entries by as much as 67%? Using a web button will make online registration for your event or club more accessible than ever before, giving you an increase in participation.
Including a text link for registration somewhere on your website will not generate the interest you need. Instead, place a web button on your homepage (near the top on the right side) and the eyes of users will instinctively fall on it. Active's usability experience has shown that a shiny button is more likely to be clicked.
Active's RegOnline product will generate a button for you - you even have a choice of colours! The button designer is located under Additional Resources in the RegOnline Manager. You can easily create code for a web button on your event website, registration form or event calendar.
For further instructions on how to create a Web Button for your website, visit our Event Organiser Blog!
INDUSTRY NEWS
Active's registration system now integrates with Everyday Hero, the UK and Ireland's premier online fundraising platform, to provide a more seamless event registration and fundraising experience. Organisers can easily register attendees for their events or clubs in addition to providing them the opportunity to set up a custom fundraising page, contact potential donors and accept online donations. Whether it is a charity event, a community gathering or a sports fundraiser, the benefits of a registration and fundraising integration are exciting for both the charity, the attendees and the organiser.
 Click here for more information on Everyday Hero.
EVENT ORGANISER SPOTLIGHT
The Surrey Cycle Racing League is the UK 's largest cycle racing league, established in 1983 by ex-professional rider Keith Butler. The Surrey League aims to provide a full years cycle racing for all categories of riders, especially at grassroots level. Both individual riders and clubs can be affiliated and British Cycling Federation points are available at all Surrey Cycle Racing League events, including time trials. The Surrey League has been hugely successful, providing healthy competition and enjoyment for more than 1300 riders in over 160 annual events.
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