Customer Relationship Management

Who Uses Active?

Endurance Races
Sports Clubs & Tournaments
Business Events & Conferences
Government & Communities
Charities & Nonprofits

Do YOUR customers come first?

Building connections with customer relationship management

Everyone wants to be well-liked. It’s pretty simple—if you make your customers feel special, then they will like and support you and continue to be loyal. The relationships with customers can often make or break a business, but staying on top of every customer detail can be challenging. There are tools to help you stay organised so you can predict and adapt to customer behavior and strengthen your connections by providing real value. With CRM software, you have consolidated client information within one database, giving you more control and insight into each and every person.

Understanding clients’ needs has proven to lift revenue in lockstep with customer satisfaction levels. Our CRM software provides you with easy solutions and an organised platform to show your customer how much you value their loyalty.

  • Features

    • At-a-Glance Customer Summary
      View customised displays of the most important customer data including activities, transactions, special alerts, family members and more.
    • Quick Search and Easy Navigation
      Find customer information with just a few mouse clicks or add new information with minimal data entry.
    • Comprehensive History
      Access all past transactions, registrations, attendance, communications, and memberships.
    • Detailed Reporting
      Run reports on any combination of customer data to uncover trends and identify opportunities.
  • Benefits

    • Improve Service
      Understand the specific needs of each customer.
    • Make Better Decisions
      Access detailed information from one core database.
    • Work Smarter
      Process information quickly and communicate across multiple properties.